Publications
Game: An Integrative Review of Gamification for Service Research, in: Journal of Service Research, 26(1), S. 3-20. 2022 Referierte Zeitschriftenbeiträge Alkire, L., Myrden, S., Köcher, Sö., O’Connor, G. E [...] Individual- and Organizational-Level Conditions ”, Journal of the Academy of Marketing Science, 49(1), 139-163. Köcher, Sa., Köcher, Sö. (2021): „ The Mode Heuristic in Service Consumers’ Interpretations [...] Infusion: Conceptual Archetypes and Future Research Directions ”, Journal of Service Management, 30(1), 156-183. Franuszkiewicz, J., Frye, S., Terkowsky, C., Heix, S. (2019): „ Flexibles und selbstorganisiertes …